The Coca-Cola Insights Portal is a centralised, branded and secure data and reporting platform managed by The Nielsen Company Australia. The data is sourced from The Nielsen Company Homescan Panel subscription to 4-weekly and quarterly market updates. The service covers five Nielsen defined categories including; CSD, Water, Sports, RTD Tea, Flavoured Milk. Information is for the Total Australia channel by 4-weekly and down to brand product level.
The information is organised with four pages including a Category Dashboard, Share of Trade, Basket Report and KPI Report.
All the information is also accessible via a tablet, phone or PC and the portal is capable of adding other data assets Coca-Cola may wish to include or share with their registered users.
For more information about the Insights Portal, please email us at CSO.